
Welcome to Operation Mollycoddle, Soldiers!
BtBWI has launched the Operation Mollycoddle campaign starting today. This is not only our first shot at a strategic campaign, it is also a slightly different course than we had been headed previously. That aside, it should add to our effectiveness in this fight.
The goal of Mollycoddle is simple. We are seeking to instill anger in as many people as possible by insulting them.
OK, so we won’t be doing the actual insulting. That would be counterproductive. Instead we are going to start pointing out how Smoke Free Wisconsin, Governor Doyle, the American Cancer Society and the other smoke-free orgs are treating us like a bunch of helpless babies and not acknowledging that we are adults here.
Our hope is that by pulling back the curtain of deception being used by these groups that people will see what is actually happening; namely that we are adults who are capable of making our own choices and that we are having our intelligence and common sense insulted by the smoke-free advocates.
Personally, I am pissed off and offended and I hope to spread this anger. After all, an angry population is a much more effective tool than an apathetic one.
So check out the page: http://banthebanwisconsin.com/mollycoddle.aspx
And the brochure: http://banthebanwisconsin.com/Documents/mag1.pdf
And go out and stir up your community. We’ll be getting more letters out there in the coming days as well as printed versions of the brochures for people and businesses to hand out or just to have.
If you’re interested in brochures, let us know and we’ll send you some.
Good luck, troops.